After ending a 13-year relationship with Absa as the Premiership title sponsors, the PSL have confirmed a new sponsor in DStv.
The announcement regarding the new league sponsor was made by PSL chairman Irvin Khoza from the SuperSport Studios in Randburg, Gauteng on Thursday.
“The PSL announces that DStv is now the official sponsor of the PSL. This competition will be referred to as the DStv Premiership,” Khoza said.
“It’s a synergy that is powerful in what it brings to the supporters in that it the PSL continues to innovate and improve its products, which will have the full backing of DStv, whose offering requires an abundance of local content.
“There is no them and us. We are joined at the hip to produce enhanced consumption for the best products for our deserving supporters.”
DStv is a division of the MultiChoice Group, a Sub-Saharan African direct broadcast satellite service.
The 2020/21 domestic season is expected to kick off on the weekend of 17 October, shortly after the completion of the FIFA international week set for 7-15 October, though this is still to be approved by government